Celebrity beauty brands have gone from novelty side projects to some of the most powerful names in the industry. A model launches a lip balm and it sells out worldwide. A pop star drops a fragrance and it tops the charts. The question for Indian beauty lovers is no longer whether these brands matter, but which ones are actually good, and how to get them when most never officially launch in India. This guide answers both.
We cover the biggest global names, the rising Indian ones, an honest take on whether they live up to the hype, and exactly how to buy them in India without fakes or surprise customs charges.
What are celebrity beauty brands?
A celebrity beauty brand is a makeup, skincare, or fragrance line founded, owned, or creatively led by a well-known public figure. Some are deeply involved in formulation and direction, while others lend their name and audience. The best ones combine a genuine point of view with strong formulas, which is why a handful have become category leaders rather than passing trends.
Why celebrity beauty brands took over the industry
The shift is real and measurable. In 2025, e.l.f. Beauty agreed to acquire Hailey Bieber’s Rhode in a deal valued at up to 1 billion US dollars, after the brand reached around 212 million dollars in net sales in under three years with only about ten products. Rhode was also the number one skincare brand by Earned Media Value in 2024.
Three things explain the takeover:
- Built-in audience. A founder with tens of millions of followers replaces a traditional ad budget.
- Cultural relevance. These brands move with trends and social media in real time.
- Genuine product focus. The brands that last, like Fenty and Rare Beauty, pair fame with formulas that perform.
The biggest global celebrity beauty brands (and where to buy them in India)
Most of these A-list brands have little or no official retail presence in India, so the full range is usually accessed through verified importers.
| Celebrity | Brand | Known for | Category | India availability |
| Hailey Bieber | Rhode | Glazed-skin look, peptide lip treatment | Skincare + hybrid makeup | Via import |
| Rihanna | Fenty Beauty & Skin | Inclusive shade range, soft-matte foundation | Makeup + skincare | Via import |
| Selena Gomez | Rare Beauty | Soft Pinch liquid blush | Makeup | Via import |
| Ariana Grande | r.e.m. beauty | Lip and eye products | Makeup | Via import |
| Kylie Jenner | Kylie Cosmetics & Skin | Lip kits, lip liners | Makeup + skincare | Via import |
| Mona Kattan | KAYALI | Layerable, long-lasting fragrance | Fragrance | Via import |
Rhode — Hailey Bieber
Rhode built a cult following on minimalist, barrier-friendly skincare and the viral peptide lip treatment, all tied to the glazed-skin aesthetic. With only a small, curated range, it punches far above its size, and its e.l.f. acquisition confirmed its staying power.
Best for: hydration-first skincare and hybrid makeup with a dewy finish.
Fenty Beauty — Rihanna
Fenty changed the industry by launching with an unusually inclusive shade range, forcing the rest of the market to follow. Its complexion products and skincare line remain benchmarks for performance and inclusivity.
Best for: foundation, complexion, and shade inclusivity.
Rare Beauty — Selena Gomez
Rare Beauty leads with lightweight, skin-like formulas and a mental-health-focused mission. The Soft Pinch liquid blush became a genuine modern classic for its pigment and blendability.
Best for: natural, breathable makeup and beginner-friendly blush.
R.E.M. beauty — Ariana Grande
r.e.m. beauty brings a playful, space-inspired aesthetic to high-performance lip and eye products, with a devoted following among Ariana’s fanbase and beyond.
Best for: statement lip and eye looks.
Kylie Cosmetics — Kylie Jenner
The brand that arguably started the modern celebrity-beauty boom, Kylie Cosmetics is still best known for its lip kits and has expanded into skincare and complexion.
Best for: bold lips and recognisable lip kits.
KAYALI — Mona Kattan
Founded by Mona Kattan, KAYALI is the fragrance name behind some of the most layered, long-lasting scents in modern perfumery, with vanilla-forward favourites leading the range.
Best for: layerable, long-wearing fragrance.
Indian celebrity beauty brands worth knowing
India has its own growing roster of celebrity-led brands, most of which retail locally:
- Kay Beauty (Katrina Kaif) — a makeup line built for Indian skin tones.
- Anomaly (Priyanka Chopra) — accessible, sustainability-minded haircare.
- 82°E (Deepika Padukone) — minimalist, science-led skincare.
These are widely available through Indian platforms, so they make a useful local complement to the imported global names above.
Are celebrity beauty brands actually good?
The honest answer: it depends entirely on the brand, not the fame. Judge a celebrity brand the same way you would any other, by formula, ingredients, and reviews rather than the name on the box.
- Genuinely strong: Rhode, Fenty, and Rare Beauty have earned lasting reputations for performance, not just hype.
- Fun but hype-led: some celebrity lines lean more on novelty, so check reviews before committing.
- The tell: brands that survive past the launch spike, win awards, or attract major acquisitions usually have the formulas to back the fame.
The celebrity brands worth importing are the ones with proven staying power, which is exactly the group most worth seeking out in India.
How to buy celebrity beauty brands in India
Because most global celebrity brands do not officially retail in India, buyers rely on imports. The two things that matter most are authenticity and all-in cost.
- Buy from a verified importer, not anonymous resellers.
- Look for a stated authentication method (such as LegitApp verification).
- Confirm duties are included in the price so there is no surprise customs charge.
- Check batch codes and packaging on arrival.
- Read the returns and support policy before paying.
Why shop celebrity beauty brands from Luxe by Kan
For the global celebrity brands India does not stock officially, Luxe by Kan makes access simple and safe:
- Sourced from verified global retailers, with brand invoices cross-verified.
- Independently authenticated via LegitApp before dispatch.
- Import duties handled upfront, so the listed price is the price you pay.
- Pan-India delivery with packaging suited to makeup, skincare, and fragrance.
From Rhode and Rare Beauty to Fenty, R.E.M, Kylie, and KAYALI, the celebrity brands Indian buyers search for most are available in one place.
A quick note from the LBK team
Luxe by Kan is an independent importer and reseller. We are not an official brand distributor, and we are not affiliated with or endorsed by the brands we carry. What we do is simple: bring the celebrity beauty brands Indian buyers actually want, prove they are authentic, and deliver them across the country with duties already sorted.
Final thought
Celebrity beauty brands have earned their place at the centre of the industry, and the strongest names, Rhode, Fenty, Rare Beauty, KAYALI, and more, deliver genuine quality alongside the star power. The challenge in India has always been access, since most never launch here officially. For the celebrity beauty brands worth owning, see the authenticated, duty-inclusive range at Luxe by Kan and get the names your routine has been missing.
Frequently Asked Questions
Q1. What are the best celebrity beauty brands?
A: Rhode by Hailey Bieber, Fenty Beauty by Rihanna, and Rare Beauty by Selena Gomez are widely regarded as the strongest celebrity beauty brands for product performance, alongside KAYALI for fragrance and Kylie Cosmetics for lips.
Q2. Which beauty brands are owned by celebrities?
A: Major celebrity-owned beauty brands include Rhode (Hailey Bieber), Fenty Beauty (Rihanna), Rare Beauty (Selena Gomez), r.e.m. beauty (Ariana Grande), Kylie Cosmetics (Kylie Jenner) and KAYALI (Mona Kattan), plus Indian brands like Kay Beauty (Katrina Kaif) and 82°E (Deepika Padukone).
Q3. Are celebrity beauty brands available in India?
A: Indian celebrity brands like Kay Beauty, Anomaly and 82°E retail locally, while most global celebrity brands such as Rhode, Fenty, Rare Beauty and KAYALI have little or no official India presence and are bought through verified importers.
Q4. Where can I buy authentic celebrity beauty brands in India?
A: You can buy authentic global celebrity beauty brands through verified importers such as Luxe by Kan, which sources from verified global retailers, authenticates each product via LegitApp, and delivers pan-India with import duties handled upfront.
Q5. Are celebrity beauty brands actually good?
A: Some are excellent and some are hype-led, so judge by formula and reviews rather than fame. Brands like Rhode, Fenty and Rare Beauty have built lasting reputations for genuine product quality.
Q6. Is Rhode available in India?
A: Rhode does not currently have official retail in India, so it is bought through verified importers that source it from global retailers and authenticate it before dispatch. Popular first buys include the peptide lip treatment and curated Rhode kits.
Q7. Is Rare Beauty available in India?
A: Rare Beauty is not officially sold in India, but its makeup, including the Soft Pinch liquid blush, is available through verified importers with authentication and pan-India delivery.
Q8. Which celebrity has the best makeup brand?
A: Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty are the most consistently praised celebrity makeup brands for shade range, formula quality, and everyday wearability.
Q9. Are imported celebrity beauty products more expensive in India?
A: They can cost more due to import duties and logistics. Buying from a store that includes duties in the listed price avoids surprise customs charges and keeps the final cost predictable.
Q10. Which Indian celebrities have beauty brands?
A: Katrina Kaif co-created Kay Beauty, Priyanka Chopra founded the haircare brand Anomaly, and Deepika Padukone founded the skincare brand 82°E, all of which are available in India.
Q11. How do I avoid fakes when buying celebrity beauty brands online?
A: Buy from the brand or a verified importer, look for independent authentication such as LegitApp, check batch codes and packaging, and avoid prices that are far below the expected import-inclusive cost.
